Our Story
Knit with intention.
Gripzus is a small atelier in Morbi, Gujarat, obsessed with one quiet question — how should a sock hold the foot? Three fibres, hand-linked toes, runs of five hundred. Sold while they last, then knit again, slowly.
500
Pairs per run
3
Fibre families
12hr
Inspected, pair by pair
2022
Knitting since
Who we are
A maison de sock.
Gripzus began as a quiet idea — that a sock should be allowed to be a considered object. That the arch band, the cuff, and the toe should each earn their place. That a pair worn for a year should be more interesting at the end of it, not less.
We knit on circular machines in a Morbi workshop, finish every pair by hand, and ship them in batches small enough that we still know the names of the people on the floor. We do not chase seasons. We make the same pair better, every run.
What we stand for
Three principles.
01
Small batches
We knit 500 pairs at a time, not 50,000. The atelier floor holds the entire run in one room.
02
Known yarns
Every fibre is from a mill we have known by name for years. No surprises, no swap-outs.
03
Hand-finished
Every pair is hand-linked at the toe — no seam ridges — and inspected pair-by-pair before it boxes.
Our journey
Milestones.
2022
A studio, one machine
Started in Morbi, Gujarat with a single circular machine and a stubborn idea: a sock should hold the foot.
2023
First 500-pair run
The Performance Trail launched at one store in Morbi. Sold out in eleven days; the wait list opened.
2024
Heritage Charcoal
Dress socks added — hidden-seam toes, a low-stretch arch. Stocked at 22 boutiques across India.
2025
The Merino edit
Three years of testing the merino-tencel blend through real winters. Released to members first.
2026
Gripzus, direct
Atelier to door. The same pairs, the same hands — without the boutique markup.